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- Designed a new, groundbreaking AI-powered SaaS platform from scratch, tailored for QSR franchise owners/operators
- Piloted successfully with several QSR leaders, proving real-world applicability and measurable impact
- Launched a bold new brand identity, positioning the platform as an industry-defining spinoff service
- Created a future-proof UX/UI pattern library, empowering internal teams to innovate and scale effortlessly
- Integrated AI and human expertise, enabling seamless handoffs from automated insights to real consultants for more complex scenarios
OVERVIEW
A smarter way to manage franchise operations
Grand Studio collaborated with a leading QSR tech consultancy to develop an AI-powered SaaS platform that transforms how franchise owners make decisions. This isn’t just a tool—it’s a solution that combines automated insights with human expertise to solve challenges at every level. Operators now have the power to address routine issues instantly with realtime data at their fingertips, presented in a way that not only shows them powerful insights but gives them options for resolutions—all the while ensuring complex problems are seamlessly escalated to experienced consultants for strategic support.
The result? A streamlined platform that delivers measurable business value, simplifies decision-making, and elevates franchise management.
CHALLENGESimplifying complexity, empowering decisions
QSR operators juggle countless priorities every day: staffing, inventory, customer experience, and bottom-line performance—often across multiple stores. They needed a platform that didn’t just crunch the numbers but delivered real insights and real solutions, fast. The stakes were high:
- How do you simplify decision-making in one of the most fast-paced industries?
- How can AI automate repetitive challenges while keeping human consultants involved for high-level strategic guidance?
- And how do you do all of this while ensuring adoption across a diverse ecosystem of franchisees?
The challenge was clear: to build a platform that could handle the immediate demands of a busy QSR operator while enabling long-term success through smarter, connected decision-making.
Building a practical, scalable solution for real-world challenges
Our approach focused on designing a platform that didn’t just deliver insights but actively solved problems—bridging system intelligence with human expertise for a seamless, user-friendly experience.
- Focused discovery: conducted interviews and workshops with franchise owners to uncover their most pressing challenges and ensure the platform was built for their needs
- AI meets human insights: designed a system where AI intentionally handles routine challenges while escalating complex issues to human consultants for strategic review and guidance
- Prototyping with purpose: developed and refined prototypes based on real operator feedback to ensure the platform was intuitive and impactful from day one
- Sustainable design: delivered a comprehensive brand identity and a scalable UX/UI pattern library, giving internal teams the tools to evolve the product long after launch
- Ecosystem integration: created a solution, meant to flex seamlessly into existing workflows, minimizing disruption and maximizing owner adoption
RESULTS
Delivering measurable impact and elevating franchise operations
The platform has begun to redefine how QSR operators make decisions: combining speed, confidence, and strategic support into a single, seamless experience.
- Actionable AI insights: operators can now solve routine challenges fast with recommendations tailored to their unique workflows, diving into a single store or viewing across stores—boosting operational efficiency
- Expert support when needed: complex issues are appropriately escalated to human consultants, ensuring operators have access to expert guidance when it matters most
- Ready to scale: a reusable UX/UI pattern library equips internal teams with the ability to adapt, innovate, and grow the platform over time
- Proven success in the field: pilot programs with leading QSR franchises validated the platform’s ability to drive results and deliver value
- A grounded identity: the platform’s bold new brand and style guide set it apart from its parent company, positioning it as an indispensable tool for franchise owners
The team was able to engage in the upfront design process with detailed organization, took learnings from testing opportunities to insert into product capabilities and executed our prototypes quickly. Grand Studio was collaborative and engaged—made it feel as if we were all one team.
