Qualitative Research

Grand Studio identifies the right problem, for the right user

Qualitative user research helps ensure a well-crafted product or service that is wanted, easy to use, and worth returning to. Finding out the whys, whos, and hows behind the what and when is often the difference between failure and success. We have deep expertise in creating definition in an ambiguous problem area, probing on what matters to which users, and understanding behavioral elements and habits that your product or service can hook into.

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We seek out collaborative partnerships with leading companies

We love taking on technical & complex challenges that others find intimidating, no matter the scale.

Here are a few of the challenges we’ve solved that we’re quite proud of.

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Globalizing the Sports App Experience

We designed an app for the world’s largest basketball league to answer a key question, how can we improve the game-watching experience of a US-based sport for non-US fans?

Building with Blockchain

We designed blockchain-based data exchange platform for one of the world’s largest financial institutions.

Fast-Food Findings

We designed tools used to improve franchisee performance for the world’s largest fast-food chain.

Rethinking Surgery Scheduling

We designed tools to support the scheduling of elective surgeries for one of the largest healthcare systems in the United States.

Our focus areas

At Grand Studio, we use design thinking to guide our partnerships through technical and complex challenges and innovative solutions.

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Our verticals

We are industry-agnostic and work with all types of businesses to help them define and solve the right problems for the right audience.

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  • Financial Services
  • Healthcare
  • Sports & Entertainment
  • Insurance
  • Manufacturing
  • Utilities
About Us
100% Client satisfaction in post-project surveys
15+ Fortune 500 clients
20 Years of leading design and innovation projects
HQ Chicago – with design staff spanning 8 different markets